Ever wonder why you go to the gym? Or why you get up early to write another few crappy pages for that book you want to publish? Or why you bother to cook a healthy meal? Or why you continue to make sales calls when you never get a response? Or wonder why the weight scales is not moving? Or maybe you do none of those things and you are fine with that?
Whichever side of the fence you find yourself, you are likely experiencing what I call the compounding effect.