When Others Are Being Greedy, Be Cautious

From a look at the data for the Christmas period in Ireland this year and observing how people are behaving, speaking and generally listening to the way people are feeling and thinking, I believe we are currently in a time of greed.

People have become conditioned to believe that their role in society is that of a “consumer” and their default behaviour should be to buy things where at all possible, and it is always possible. With online marketplaces like Amazon open all year around 24/7, while the bricks and mortar shops sleep on Christmas day, you can always buy online, it never closes.

This famous phrase from Warren Buffett has been ringing around in my head for the last few weeks as I drive around Dublin city and in general observing society.

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